A short film made to expand my knowledge and understanding of motion media design.
The film explores themes of growth, self-acceptance, and transformation.
Challenge – To make Mr.Clean Magic erasers a product young men would want to buy.
Insight – People usually only clean when their mess has gone too far.
Solution – Show that Mr.Clean understands the struggles of dating and entering the "real world".
Target Audience – Professional Bros. First Job and apartment. Looking to settle down but not finding much luck.
Target Audience – Anyone who’s into chewing gum.
Challenge – To get people to think of Juicy Fruit gum as more than just a yellow gum that lacks pizzazz.
Insight – Juicy Fruit gum can be used as a medium to create artwork.
Idea – Use Juicy Fruit gum to recreate famous art pieces to prove just how classy juicy fruit can get, without losing it’s fun side.